Tea soup

Here are some good examples of social media ROI from Search Engine Watch.

For me, the most compelling and interesting is the WetPaint / Altimeter Group study that found a strong link between company performance and use of social media. As I was saying the other day, it’s not easy to prove that the social media use caused the increased sales, but if social media is something that successful companies are doing then I think it’s safe to assume that they’re on to something good.

Thanks to Rosie for the tip.